South African Wines Set To Rise?
January 13, 2010 in South Africa by BurgundyStreet
This latest craze on the net about the value of South African wines due to rise because of South Africa hosting the FIFA World Cup is in my opinion, ridiculous.
Forget the global recession. I don’t think South African wines had much of a chance to see their prices rising to begin with. As a matter of fact, South African wines are a tough sell considering you have other New World options that are much more attractive in terms of value: Australia, Argentina, and Chile.
They’re not bad wines. I’m certainly not stating that at all. It has to do with cost. South African wines are expensive to produce. Their average cost puts them in the +$30 a bottle category, and most of the time, it’s unacceptable for the quality received. I tend to compare them with the wines of Long Island, NY……good wines, but i always feel like i’m paying more on the mortgage of the land in the Hamptons, than the quality of what’s inside the bottle. High production costs kill value!
I don’t think South Africa has much chance of being able to raise the prices of their wines. I don’t think you’ll see them go for higher prices at the next auctions in London or New York. The World Cup will only bring exposure to those wines. And that ain’t so bad, i just hate these importers that create this bullshit hype in order to sell wines that are hard to sell to begin with. I can see the Sales Dept, all huddled together brainstorming ways to sell these wines…..” I know, how about the World Cup?”
PS- The World Cup lasts for 30 days…… And the last one was held in Germany in 2006. Does anyone remember the price of Rieslings go up then? Comment below if you did.
