BurgundyStreet

Due to the adulteration scandal of the 2003 vintage, Brunello producers are using mobile phones and the Internet to assure consumers about the purity of the product.  ”You can now SMS — text — to get the bottle’s history,” Stefano Campatelli, director of the Consorzorio del Vino Brunello di Montalcino said Thursday.

Consumers can text that information along with the size of the bottle (usually 750 ml) to a telephone number in Italy +39 366 300 8880.

“You will get back a text that will tell you information about the producer, how many bottles were produced, the history of the bottle,”

Brilliant.